{"id":291,"date":"2021-02-18T17:19:26","date_gmt":"2021-02-18T16:19:26","guid":{"rendered":"https:\/\/matermetier.com\/mater-metier-pourquoi\/"},"modified":"2021-05-14T12:46:05","modified_gmt":"2021-05-14T10:46:05","slug":"mater-metier-pourquoi","status":"publish","type":"post","link":"https:\/\/matermetier.com\/fr\/mater-metier-pourquoi\/","title":{"rendered":"Qui est Mater Metier"},"content":{"rendered":"\n<p>En 2020, nous avons charg\u00e9 BUENAVENTURA estudio de la conception de la nouvelle identit\u00e9 visuelle de notre activit\u00e9, et maximiser ainsi, la port\u00e9e et la projection sa consolidation. La nouvelle image corporative devait refl\u00e9ter notre mani\u00e8re collaborative de travailler entre designers, architectes, architectes d\u2019int\u00e9rieurs, d\u00e9corateurs et artisans ainsi que le r\u00f4le de d\u00e9nominateur commun que jouent les techniques de pointe dans nos projets.<\/p>\n\n<p>Le premier pas r\u00e9alis\u00e9 f\u00fbt notre bapt\u00eame, gr\u00e2ce \u00e0 l\u2019aide inestimable de Xavier Grau de NOM NAM, collaborateur habituel de BUENAVENTURA. NOM NAM est un studio tr\u00e8s r\u00e9put\u00e9 dans le domaine du naming et l\u2019enthousiasme avec lequel ils trait\u00e8rent n\u00f4tre requ\u00eate f\u00fbt pour nous une exp\u00e9rience tr\u00e8s stimulante et enrichissante.<\/p>\n\n<p>Aujourd\u2019hui, nous sommes Mater Metier et ce post la pr\u00e9sentation sur notre nouveau site. La dext\u00e9rit\u00e9 de NOM NAM propose une utilisation innovante de plusieurs langues qui, comme une chansonnette, refl\u00e8te notre volont\u00e9 internationale, nous d\u00e9finit sous une d\u00e9nomination phon\u00e9tiquement chanceuse et attrayante. M\u00e8re M\u00e9tier, Mati\u00e8re M\u00e9tier, l\u2019importance du savoir-faire, un concept qui projette certaines de nos valeurs comme le respect des traditions et la recherche de la modernit\u00e9. La proximit\u00e9 des deux termes fait que l\u2019on s\u2019en souvient facilement et facilite leur graphisme. <\/p>\n\n<p>Pour ce dernier, BUENAVENTURA estudio a fait appel au style perturbateur et contemporain du designer @cienfuegos. Les diverses applications de l\u2019image de marque de Mater Metier cherchent \u00e0 montrer notre capacit\u00e9 d\u2019adaptation comme organisation et se traduit au travers d\u2019images et de sc\u00e8nes remplies d\u2019identit\u00e9, de concept et de message. L\u2019information se structure de fa\u00e7on changeante sous des textes g\u00e9n\u00e9reux et des hi\u00e9rarchies simples et claires. Il en r\u00e9sulte un support en constante mutation qui s\u2019adapte \u00e0 chaque application.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-1024x768.jpg\" alt=\"\" class=\"wp-image-324\" srcset=\"https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-1024x768.jpg 1024w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-300x225.jpg 300w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-768x576.jpg 768w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-1536x1152.jpg 1536w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-2048x1536.jpg 2048w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-652x489.jpg 652w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/02_post_lanzamiento_matermetier-1-1304x978.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>L\u2019identit\u00e9 corporative permet la modification de certains \u00e9l\u00e9ments qui transmettent ainsi des id\u00e9es diff\u00e9rentes selon les services de fabrication qu\u2019ils illustrent en connectant l\u2019image de marque avec l\u2019identit\u00e9 de chaque projet et de chaque d\u00e9partement de notre organisation. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"2481\" height=\"2481\" src=\"https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/03_post_lanzamiento_matermetier-2.gif\" alt=\"\" class=\"wp-image-335\"\/><\/figure>\n<p>Le logo articule tout le graphisme : c\u2019est le point de d\u00e9part des id\u00e9es repr\u00e9sent\u00e9es par les lignes qui structurent le design final. En maintenant la grosseur du trait des lettres du logo, les lignes servent \u00e0 d\u00e9finir chaque pi\u00e8ce sur mesure et autour d\u2019elles le graphisme s\u2019adapte \u00e0 chaque format et \u00e0 chaque n\u00e9cessit\u00e9 de communication \u00e0 l\u2019instant. Le syst\u00e8me permet de jouer avec lui de diff\u00e9rentes fa\u00e7ons et le convertit en un \u00e9l\u00e9ment vivant, changeant et flexible, Un logo pr\u00eat \u00e0 s\u2019adapter \u00e0 toutes sortes de situations, comme les projets de Mater Metier.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1021\" height=\"1024\" src=\"https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-1021x1024.jpg\" alt=\"\" class=\"wp-image-330\" srcset=\"https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-1021x1024.jpg 1021w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-300x300.jpg 300w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-150x150.jpg 150w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-768x770.jpg 768w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-412x412.jpg 412w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1-652x654.jpg 652w, https:\/\/matermetier.com\/wp-content\/uploads\/2021\/02\/04_post_lanzamiento_matermetier-1.jpg 1080w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n<p>Nous nous r\u00e9inventons sans cesse, souscrit toi \u00e0 n\u00f4tre newsletter ici. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2020, nous avons charg\u00e9 BUENAVENTURA estudio de la conception de la nouvelle identit\u00e9 visuelle de notre activit\u00e9, et maximiser ainsi, la port\u00e9e et la projection sa consolidation. La nouvelle image corporative devait refl\u00e9ter notre mani\u00e8re collaborative de travailler entre designers, architectes, architectes d\u2019int\u00e9rieurs, d\u00e9corateurs et artisans ainsi que le r\u00f4le de d\u00e9nominateur commun que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mater Metier | Identit\u00e9 graphique | Buenaventura | nom-nam | Naming<\/title>\n<meta name=\"description\" content=\"En 2021, nous avons charg\u00e9 BUENAVENTURA estudio de la conception de la nouvelle identit\u00e9 visuelle de notre activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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